Amazon’s India entry – launches marketplace

Amazon discreetly enters the Indian e-Commerce space – starts with the online marketplace business. (Click Here for the article – via “The Next Web”)

In an attempt to bypass foreign direct investment (FDI) restrictions in India, Amazon has entered in an head-on competition with eBay – one small step behind Flipkart. Investing in Snapdeal empowers Amazon to localize the offering, complementing junglee.com – thus saving it time in this respect.

Can Amazon leverage is renowned supply chain expertise through its Fulfillment business? While marketplace is an exciting opportunity to leverage, Amazon would sure hope that the FDI restrictions are relaxed for e-commerce vendors allowing it sell directly to end consumers!

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