mPOS: Addressing new customer segments! A case of blue-ocean strategy!

In an attempt to better understand and apply the blue-ocean strategy, I decided to test the framework on a rapidly evolving market – the payment’s industry. The solutions in the payments industry can be broadly classified into categories: those addressing emerging economies and those addressing developed economies. It naturally follows that the value propositions of the payments […]

Product Manager: The messenger of the market!

I came across this presentation on the Pragmatic Marketing website about a year back and thought of sharing this on the blog here. The author, Steve Johnson, presents an extremely interesting articulation of the Product Management role in technology companies – “A product manager is a messenger of the market”. He also presents interesting insights into the […]