Design for people, not awards – Timothy Prestero @ TEDxBoston

“Timothy Prestero thought he’d designed the perfect incubator for newborns in the developing world — but his team learned a hard lesson when it failed to go into production. A manifesto on the importance of designing for real-world use, rather than accolades. (Filmed at TEDxBoston.)…”

Product Design for actual use > outcomes > manufacturing & distribution > appearances? Interestingly said, there are no dumb users, rather dumb products. Its a great 10 minute piece. Have fun listening to it.

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