mPOS: Addressing new customer segments! A case of blue-ocean strategy!

In an attempt to better understand and apply the blue-ocean strategy, I decided to test the framework on a rapidly evolving market – the payment’s industry. The solutions in the payments industry can be broadly classified into categories: those addressing emerging economies and those addressing developed economies. It naturally follows that the value propositions of the payments solutions in these two segments are quite apart and hence the associated value networks differ as well. Here, I take a look at the developed economy market and specifically into a trend that has attracted several firms – mobile point of sale (mPOS). In its...

Product Manager: The messenger of the market!

I came across this presentation on the Pragmatic Marketing website about a year back and thought of sharing this on the blog here. The author, Steve Johnson, presents an extremely interesting articulation of the Product Management role in technology companies – “A product manager is a messenger of the market”. He also presents interesting insights into the role of product managers accelerating the adoption of agile methodologies. A must read for those interested in career options in product management.