Three major reasons why Google buys Waze (The entire story is HERE – via Bloomberg)

  1. Improve its current mapping product in mobile-navigation products
  2. Keep competition at bay – rid them of a chance from a quick gain through acquisition
  3. Leverage an established ‘Crowdsourcing platform’ for its mapping product

2 thoughts on “Google buys Waze – protects its territory

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Google buys Waze – protects its territory

Time to read: <1 min