Market sizing, product strategy … dealing with a shrinking 2D printing market..

The slide-deck in this post is a blast from the past!  A few months before I started my internship with Xerox, I thought of creating a nice little slide deck – in an attempt to articulate a new proposition. It is public knowledge that the print industry is shrinking (2D printing – to be more accurate) and Xerox has been major player in this industry catering specifically to the enterprise customer segment. I’ve attempted to do two things in this deck: 1. Proposed an alteration to the product strategy (printers specifically) enabling value added benefits for the enterprise customer and the...