Google, a mobile platform maker (of Android), starts to de-emphasize carrier-based NFC. As per IDC’s report (Aug 2013), Android accounts for 79% of the Smartphone shipments as on 2Q2013. iOS (through iPhones) accounts for another 13% of the Smartphone shipments. If Google manages to establish the Host-Card-Emulation standard as an alternative to the secure-element(SE) based NFC transactions, SE-makers have a steep climb ahead to compensate for lost revenue from SE sales. Read more about Google’s move. Google says Goodbye to carrier based NFC systems, with HCE How will SE-makers react to this dynamic?