Design for people, not awards – Timothy Prestero @ TEDxBoston

“Timothy Prestero thought he’d designed the perfect incubator for newborns in the developing world — but his team learned a hard lesson when it failed to go into production. A manifesto on the importance of designing for real-world use, rather than accolades. (Filmed at TEDxBoston.)…” Product Design for actual use > outcomes > manufacturing & […]