A case for new market entry – is this the right diversification?

I choose again to write this post about DxOLabs! My passion for photography keeps bringing me back here. DxOLabs – a company with interesting products (B2B and B2C)! They have three existing lines of businesses with good synergy. I had tried once before to visualize their business model & suggest two possible opportunities in this previous post (Business Model Canvas – validating a reading – DxOLabs.com). I write again about DxOLabs (hereon referred to as DxO) as I noticed a job post on their website – which particularly drew my attention – “Product Manager – Consumer Devices”. A snapshot of...

Market sizing, product strategy … dealing with a shrinking 2D printing market..

The slide-deck in this post is a blast from the past!  A few months before I started my internship with Xerox, I thought of creating a nice little slide deck – in an attempt to articulate a new proposition. It is public knowledge that the print industry is shrinking (2D printing – to be more accurate) and Xerox has been major player in this industry catering specifically to the enterprise customer segment. I’ve attempted to do two things in this deck: 1. Proposed an alteration to the product strategy (printers specifically) enabling value added benefits for the enterprise customer and the...