Segmentation With A Product-Centric Approach to Amplify Growth

As the next generation Guest Experience Platform, a broad segmentation resulted in adoption and growth challenges. We built a product that is the fastest, smartest, easiest to use and most flexible to implement, yet adoption wasn’t where we’d like it to be. Spread too thin to accelerate In the early days, we targeted restaurants, bars, […]

Don’t build a product like this…(2/2)

In the previous post, I outlined a part of my innovation journey as a software developer creating a new product. To start with, in the first part, I outlined the context. This was followed by the missteps from conceptualization to a point when I created a gold-plated product solution. In this post, I will layout […]

Don’t build a product like this! (1/2)

It was 2006. Working as a software developer in India, I developed software products for mobile devices. Yet I had never interacted with a Product Manager. In fact, I didn’t even know that such a role existed. I was on a journey of innovation to achieve #WorldDomination.Here’s one such experience with innovation. There were so […]

Developing Digital Products – can it be iterative? (Part 4 off 4)

In the first post, we established that digital products (i.e. connected devices) are an intricate part of our everyday life and yet pose significant challenges in development. Three key learnings that contribute to an iterative product development for digital products include rethinking prototyping, platforms choices and connectedness. In order make digital product development more iterative, […]

Developing Digital Products – can it be iterative? (Part 3 off 4)

In the first post, we established that digital products (i.e. connected devices) are an intricate part of our everyday life and yet pose significant challenges in development. At the end, I outlined three key learnings along the lines of prototyping, platforms and connectedness. In order to make digital product development more iterative, I elaborated on […]

Developing Digital Products – can it be iterative? (Part 2 off 4)

In the previous post, we established that digital products (i.e. connected devices) are an intricate part of our everyday life and yet pose significant challenges in development. At the end, I outlined three key learnings that I re-iterate here. In order to reduce the time to market, to de-risk the investments in early stage of […]