Design for people, not awards – Timothy Prestero @ TEDxBoston

“Timothy Prestero thought he’d designed the perfect incubator for newborns in the developing world — but his team learned a hard lesson when it failed to go into production. A manifesto on the importance of designing for real-world use, rather than accolades. (Filmed at TEDxBoston.)…” Product Design for actual use > outcomes > manufacturing & […]

Reframing – the key to happiness – @ TEDxAthens

Rory Sutherland’s perspective on “Perspective”. An amazing talk which correctly points out the importance of perceived value. An interesting point brought out – successful businesses have done well with finding solutions that meet the sweet spot between technology, economics & psychology. Go ahead.. have a look.. 18 minutes well invested… [youtube=]