Two interesting pieces of news from NFCWorld.com

Vodafone to launch NFC mobile wallet across Europe

Mobile network operator Vodafone‘s NFC mobile wallet is going live today in Spain, will be available in Germany in mid-December and expand to the Netherlands, UK and Italy in spring 2014. Vodafone Wallet works with a range of NFC phones as well as with NFC tags that can be used by customers with other smartphones and feature phones.

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One in ten consumers say they have an NFC phone

The number of consumers with an NFC phone has doubled since 2012 according to Deloitte‘s third annual Global Mobile Consumer Survey, with 10% of 37,600 consumers surveyed in 20 countries saying they know that they have the technology embedded in their smartphone. 62% say they do not and 28% do not know if their phone has NFC or not.

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What is interesting is that while Vodafone is rolling out a pan-European to boost the adoption of its NFC based mobile-wallet, 28% of customers (albeit globally) do not know if their phone has NFC?

So where should Vodafone start from? Promote SmartPass – the wallet – alone or also work with Smartphone-making partners to promote NFC?